How To Use Instagram Hashtags To Improve B2B Customer Engagement
B2B marketers often overlook Instagram, judging it to be purely consumer-oriented. With its predominantly visual nature, it is easy to see why one would think so. It is certainly easier to persuade an individual to buy new shoes by showing how awesome they look than to convince a company representative to sign a large-scale contract…
3 Reasons Your Influencer Marketing is Not Performing Well
The global influencer marketing value for Instagram has gone up from US$1.07 billion in 2017 to $1.6 billion in 2018. It is expected to increase further to $2.38 in 2019. Influencer marketing is one of the best ways to bridge the gap between your brand and your target customers. But like any other marketing method,…
