Jan Gordon

How to Find Keywords Your Competitors Don’t Know About

By Barry Feldman Winning at SEO calls for outmaneuvering the field. Let’s examine how to find keywords your competitors aren’t using—with tactics they don’t even know about.  “Keywords don’t matter much anymore.” You find it written everywhere lately. I asked a friend who eats analytics for breakfast and snacks on SEO all day long, “Whatcha’ think…

Jan Gordon

This Content Marketing Plan Quadruples Your Leads

By Barry Feldman There’s no denying the content marketing plan that quadruples leads is rare. Why? It’s an ambitious goal. And ambitious goals are usually not achieved without a plan.  Most companies don’t have a content marketing plan. And most companies don’t succeed with content marketing. You can connect the dots. But you actually can…

Jan Gordon

Beware: Online Marketing Experts Aren’t Always Right

By Barry Feldman True or false: You should do what online marketing experts say.  Tralse? Fue? Help me. I’m looking for some middle ground. See, online marketing is: (A) Hard (B) Ever-changing (C) Continuously experimental (D) Different for everybody (E) All of the above You bet your life the answer’s (E). Marketing changes at the speed of…