Your Employees Are a Content Gold Mine: Here’s How To Use It
57% of companies say that they create content to improve their brand’s reputation. Interestingly, one of the biggest factors that impact how consumers feel about your brand is how well you treat your employees. In fact, 30% of consumers say that their decision to become a loyal customer hinges on a brand’s treatment of staff.…
How to Create a New Content Project Based on Seasonality
There’s one common problem every blogger is facing… “There’s so much content out there: How do I stand out?” Any time I feel the urge to start a new blog or I get a new client, there’s always that question. What to write in the era when every topic – no matter how finely niched…
Event Marketing for Local SEO: Effective and Natural Link Building Tactics
It’s almost impossible to be a local business owner and not realize the power of digital marketing and SEO on your bottom line. While channels like word-of-mouth marketing are obviously powerful, it takes time, effort (and a bit of luck) to build up a loyal customer base through word of mouth alone. Getting visibility online…
