Commitment: The Cornerstone Of Social Media Success
I’ve spoken to them all. From those who don’t want to spend a penny on social media marketing to those who just want to throw money at it. Of course, there are many who get it, but there are more who don’t. The cost of social media marketing is about more than just the dollars…
Your New Years Resolution: An Integrated Marketing Strategy
The social media game has changed, again. Last week we learned that Facebook engagement rates had fallen tremendously, and that amongst their changes (content included), brands now must pay more in order to have their content exposed to the audience they want. It’s enough to make your wallet cry. It’s not a fair world, and…
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