Are You Monitoring All Of The Right Metrics?
Every Thursday, I have a working lunch with a couple of friends who also work in marketing. So I could easily have opened this article with a “an SEO, a copywriter and a marketing executive walk into a bar” type of joke. Last week, we touched on a subject dear to our hearts and heavy…
5 Reasons You Should Start Commenting On Blogs Again
When was the last time you commented on a blog post? Go on, own up! I reckon it was quite a while, wasn’t it? And yet I bet you’ve been happily commenting away on social media since then. Why is that? Real-time responses? Instant gratification? No moderation? Massive amount of material to comment on?…
How to Turn Unlinked Brand Mentions into Links
Search engines like Google use backlinks to discover new web pages and to determine how well a page should rank in their search results. High-quality backlinks not only help Google find, crawl, and index your web pages, but also improve the authority and trustworthiness of your brand. That’s why it is crucial for businesses to…
You Gain Or Lose Online Trust In 2.8 Seconds
Visitors need only 2.6 seconds to land on that area of a website that most influences their first impression, according to researchers at the Missouri University of Science and Technology. It then takes less than 1/5th of a second for them to actually form that first impression. Do you know how to impress them? If…
5 Less Obvious Benefits Of Content Marketing
In this article, Robert Caruso looks at 5 benefits of content marketing that may be less obvious to some. Among the 5, are domain authority and long-term traffic growth. It is another in our “Great Articles You may have missed” series. Content Marketing: The Obvious and Not-So-Obvious With over 86% of both B2C and B2B marketers…
3 Powerful Pillars of SEO: Authority, Trust & Relevance
Search Engine Optimization (SEO) is the technique to ensure that a site is reachable to a search engine and improves the chances to be easily found. It is a cluster of different strategies and tactics to obtain a high-ranking placement in the search results page of a search engine [SERP] by increasing the number of…
