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Greg Satell

The 3 Not So Easy Steps To Innovation and Problem Solving

Innovation and Problem Solving

This article by Greg Satell (aka Digital Tonto) tackles the subjects of problem-solving and innovation.  I hope you are as stimulated by it as I was. It is another in our “Great Articles You May Have Missed” series. Tackling Innovation In 3 (Not So Easy) Steps By the early 20th century, the world’s great mathematicians knew…


Greg Satell

How To Avoid These 4 Innovation Mistakes

Innovation Mistakes

This article by Greg Satell (aka Digital Tonto) once again looks at innovation – this time, detailing four common mistakes people make. It is another in our “Great Articles You may have missed” series. 4 Innovation Mistakes One of the things that startup guru Steve Blank likes to say is that no business plan survives…


Greg Satell

No Innovation Strategy Fits Every Problem. So Get Creative!

Innovation Strategy

Trust Greg Satell (aka Digital Tonto) to once again get the mental juices flowing. Here, he discusses innovation strategy, using some great examples to prove that what works in one instance, will surely not work in another. It is another in our “Great Articles You may have missed” series. No Innovation Strategy Fits Every Problem…


Greg Satell

Why Generosity Can Be A Competitive Advantage

Competitive advantage

In another of his trademark, thought-provoking articles, Greg Satell (aka Digital Tonto) discusses the competitive advantage of generosity. Some interesting findings here. This is another in our “Great Articles You may have missed” series. How Can Generosity Be A Competitive Advantage? Every age has its icons. The 60s and 70s had rock stars and beat…


Greg Satell

Here’s Why Your Innovation Strategy Will Probably Fail

Innovation Strategy

In this article, Greg Satell (aka Digital Tonto) discusses why so many innovation strategies fail. Even those that have previously excelled, will sooner or later encounter problems. Want to know why? Read on! This is another in our “Great Articles You may have missed” series. Why Your Innovation Strategy Will Fail A decade ago, Apple…


Greg Satell

4 Industries Benefiting From The Internet Of Things

Internet of Things

In this article, Greg Satell (aka Digital Tonto) discusses industries affected by Internet of Things innovation. It is a departure from our usual content, but a perfect weekend read for all geeks. We’re always wondering when these innovations will affect our own business. For now, it remains interesting to see it in action elsewhere. This…


Greg Satell

Marketers: Rethink The Customer Decision Journey

In 2009, McKinsey & Co. proposed what was touted as a radical shift in marketing practice they called the consumer decision journey.  The article called into question the long held concept of the purchase funnel in favor of a new model that incorporated customer experience and advocacy. “If marketing has one goal, it’s to reach…


Jan Gordon

How Do You Outsmart The Crowd?

By Greg Satell Most of us live busy lives.  There is work, family, maybe a hobby or two and the need for some leisure time to refresh our batteries.  So the amount of things we devote serious thought to is necessarily small and we get in the habit of not paying attention to much that goes…


Jan Gordon

Why Smart Companies Put People Before Profits

By Greg Satell In the go-go eighties, “Chainsaw” Al Dunlap’s enthusiasm for aggressive cost cutting and massive layoffs made him a corporate superhero.  His subsequent indictment and conviction on fraud charges led business people to question his character, but not necessarily his methods. Poor Al would never survive as a CEO today.  Social media would…


Jan Gordon

Why Content Marketers Have To Think Like Publishers

By Greg Satell In 2010 Pepsi pulled its Super Bowl ads and invested $20 million into its Refresh project, which employed crowdsourcing to support good causes.  It was an astounding social media success, with more than 87 million votes cast. Unfortunately, as this HBR case study points out, it was an abysmal business failure and…


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