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Shelly Kramer

Teens & Tech: Research Shows What the Future Holds

Research on Teens and Tech

Another in our “Great Articles You may have missed” series. We hear much about the new Digital Natives and how different they are (or may be) from the generations which preceded them. Shelly Kramer delves into recent research on Gen Z, taking a closer look at their likes and dislikes. Not discussed here, but could…


Raymond Morin

Gen C: 12 Connected Consumer Trends for 2017-18

Generation C: The Connected Consumer

Part one of this article, Generation C: The Growing Influence Of Connected Consumers, was more of a retrospective look at the evolution of the Connected Consumer. This article predicts the trends you can expect to see unfold in the next one to two years The 12 Connected Consumer trends to watch in 2017-2018 Since I…


Raymond Morin

Generation C: The Growing Influence Of Connected Consumers

This is part one of a two part series. This part recaps the the growing influence of Generation C – the Connected Consumers. Part two will look to future trends…. The Demographic Impact of Generations in Recent Years In recent years, the impact of connected consumers manifested itself more than ever through social networks. In…


Raymond Morin

Why Millennials Should Be Mentored, Not Managed

With the influx of new digital generations (Y and Z) in the labor market, boomers and those of Generation X who are in command positions must completely rethink their management approach and instead adopt the attitude of a coach or mentor. These who many call the millennials, want to be involved and be part of…


Raymond Morin

Generation C: The Disappearing Digital Divide

Seniors Finally Take the Social Network Train Recently, I came across an article in the New York Times which confirmed what I already observed for some time in my surroundings. In the era of Web and social media, the clash of generations becomes a myth. The digital divide that separated the new generations from the…


Raymond Morin

Generation C: The 12 Online Consumer Trends in 2016

The New Year promises to be one where the Generation C will have a decisive impact on social and digital transformation of organizations. In 2015, there were several trends for connected consumers. We have already seen their immense influence on society. Several of the previously predicted consumer trends have already been seen, and still more…


Raymond Morin

The Social Responsibility of Generation X

A new leadership role in the transformation of organizations In the last 2 years, a large inter-generational transfer has taken place in our society. Baby boomers gradually gave way to new generations, the majority of whom were digital natives; and for the first time, Generation X holds the balance of power. After waiting their turn…


Raymond Morin

Training Digital Natives To Be The Leaders Of Tomorrow

Over the past twenty-five years, the rapid development of new technologies, combined with the advent of the Web and social media, have caused a social revolution that now affects each generation. It has been a wave of profound changes that have transformed every aspect of our existence, from family life and personal relationships, through entertainment…


Raymond Morin

Generation Z: The Guiding Light of the Digital Age

In a recent article on Sprout Social; Gen Z vs Gen Y: Does the Hype Add Up, Aubre Andrus discusses some highlights from an influential Sparks & Honey study that distinguish the Z generation of their predecessors in Generation Y. According to the study, published in 2014, Generation Z (born after 1994) already accounts for over…


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