Have a Product or Service that Targets Gen Z? Here’s Everything You Need to Know About Reaching Them on Social Media
Marketers may have just gotten a handle on marketing to millennials, but now there’s a whole new generation to target. Gen Z, the “digital natives,” have serious purchasing power, so it’s crucial to get your marketing ready for them. Fortunately, we have plenty of tips and tricks to help you market your product or service…
Teens & Tech: Research Shows What the Future Holds
Another in our “Great Articles You may have missed” series. We hear much about the new Digital Natives and how different they are (or may be) from the generations which preceded them. Shelly Kramer delves into recent research on Gen Z, taking a closer look at their likes and dislikes. Not discussed here, but could…
Gen C: 12 Connected Consumer Trends for 2017-18
Part one of this article, Generation C: The Growing Influence Of Connected Consumers, was more of a retrospective look at the evolution of the Connected Consumer. This article predicts the trends you can expect to see unfold in the next one to two years The 12 Connected Consumer trends to watch in 2017-2018 Since I…
Generation C: The Growing Influence Of Connected Consumers
This is part one of a two part series. This part recaps the the growing influence of Generation C – the Connected Consumers. Part two will look to future trends…. The Demographic Impact of Generations in Recent Years In recent years, the impact of connected consumers manifested itself more than ever through social networks. In…
Why Millennials Should Be Mentored, Not Managed
With the influx of new digital generations (Y and Z) in the labor market, boomers and those of Generation X who are in command positions must completely rethink their management approach and instead adopt the attitude of a coach or mentor. These who many call the millennials, want to be involved and be part of…
Generation C: The Disappearing Digital Divide
Seniors Finally Take the Social Network Train Recently, I came across an article in the New York Times which confirmed what I already observed for some time in my surroundings. In the era of Web and social media, the clash of generations becomes a myth. The digital divide that separated the new generations from the…
Generation C: The 12 Online Consumer Trends in 2016
The New Year promises to be one where the Generation C will have a decisive impact on social and digital transformation of organizations. In 2015, there were several trends for connected consumers. We have already seen their immense influence on society. Several of the previously predicted consumer trends have already been seen, and still more…
The Social Responsibility of Generation X
A new leadership role in the transformation of organizations In the last 2 years, a large inter-generational transfer has taken place in our society. Baby boomers gradually gave way to new generations, the majority of whom were digital natives; and for the first time, Generation X holds the balance of power. After waiting their turn…
Training Digital Natives To Be The Leaders Of Tomorrow
Over the past twenty-five years, the rapid development of new technologies, combined with the advent of the Web and social media, have caused a social revolution that now affects each generation. It has been a wave of profound changes that have transformed every aspect of our existence, from family life and personal relationships, through entertainment…
Generation Z: The Guiding Light of the Digital Age
In a recent article on Sprout Social; Gen Z vs Gen Y: Does the Hype Add Up, Aubre Andrus discusses some highlights from an influential Sparks & Honey study that distinguish the Z generation of their predecessors in Generation Y. According to the study, published in 2014, Generation Z (born after 1994) already accounts for over…
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