Second Screen Social: What Marketers Need to Know
The Changing Landscape of Social Media Usage
The 2016 Nielsen Report On Social Media Usage At the beginning of the year, the Dutch survey firm Nielsen published its annual Social Media Report on the use of Internet and social media. It reveals very interesting figures on user habits. Contrary to expectations, we learn that the biggest users are not the Millennials. Gen X’ers…
Create Infographics People Will Want to Share
Over the last 5 years, the popularity of infographics in marketing has continued to climb. We just can’t resist because…. Infographics are ENGAGING! According to an article on Venngage, a little over 40 percent of marketers said in a report that infographics and other original graphics were the most engaging: Infographics provide a ridiculously easy…
How to Make Your Buyer Persona Story Your Core Message
In this article, John Jantsch reminds us that the story our customers will buy is not our own – it is theirs. It is another in our “Great Articles You may have missed” series. How to Make Story Your Core Message I’ve been writing about the use of story in marketing for years, and here’s…
4 Effective Tricks that Will Boost Your Content Marketing
According to research done by Content Marketing Institute, as many as 80 percent of marketing professionals across all sectors (including B2B, B2C, and the nonprofit sector) rely on quality content in order to fuel their marketing efforts. And that trend isn’t going to stop any time soon. Those same marketers are set to create even…
10 Proven eCommerce Web Design Hacks to Get More Sales
As an owner of an eCommerce site, your biggest goal is attracting more clients to your web resources, thus generating more sales. But how can one motivate a web user for a purchase? What are the secret tricks that one needs to take into account when working on the optimization and design of an eCommerce…
6 New Approaches To Understanding Customers
This piece by Tony Zambito is very thought-provoking. It looks at how digital transformation is causing us to find new ways of understanding our customers. Don’t feel much like reading, but want to watch something instead? You can scroll down to the amazing video by Gerd Leonhard or click here. This is another installment in…
Have We Got Persona Marketing All Wrong?
This article by Timothy (Tim) Hughes, questions the common wisdom regarding Persona Marketing. It echoes some ponderings here at Curatti, and is another in our “Great Articles You may have missed” series. Persona Marketing Love the cartoon “Buyer Personas” via @tomfishburne. It reminded me of a time while working at a previous company. Marketing had…
The Growing Importance Of Marketing Experiences
In this article, Robert Caruso talks about the two meanings of marketing experiences. There are some eye catching statistics from research by Accenture. It’s very good news for startups. This one will get you thinking, as it did us! It’s another in our “Great Articles You may have missed” series. The Disruptive Influence of Marketing…
Stop It NOW! Why Are You Posting Re-Hashed Content?
It seems that since the buzz word ‘inbound marketing’ was invented by HubSpot, the world has gone content creation mad. Marketers all over the world became copywriters and the feeling of ‘write and publish as much content as possible’ started to become the norm. Why? Why? Oh Why? I really do not understand why there…
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