8 Common Homepage Design Mistakes and How to Avoid Them
Web design is a form of art that aims to give visitors an enjoyable, friction-free experience when browsing a website. However, there are still so many businesses out there with poorly designed websites, and that is definitely hurting their conversions. Designing a website can be an intimidating task, especially for startups and small businesses. There…
How to Choose the Right Type of Marketing Videos For Your Business [Infographic]
There are many types of marketing videos that you can use for your company. These include the 8 mentioned in the Infographic, below (Click here to jump to it). Explainer Videos Product Demos Testimonials Behind-the-scenes Company culture The (hopefully not so old-fashioned) Sales Pitch How-To Webinars Some marketing videos are great at quickly attracting viewers’…
Does Instagram Marketing Have a Place in B2B? Yes, and Here’s How
A simple mention of the “Instagram” platform often times spawns images of designer clothing, influencers, and blatantly photoshopped images. Generally, Instagram is perceived as a B2C-dominated platform. But can it be used for B2B marketing? The simple answer is: Definitely! However, it’s a different ballgame. Many brands are jumping onboard by using this platform to…
5 Types of Videos That Will Boost Your Content Marketing Strategy
The dream of video marketers has finally come true: people want to see more videos from the brands they love. It’s not a sales pitch or the promise of a distant future. People really prefer videos over other content types. That should be reason enough to put them at the center of your content marketing…
