How To Transform Customer Reviews Into Data That Actually Makes Sense
As a small business owner, online reviews, social media mentions, and responses to surveys are the best places to gather essential feedback from your customers. And that is all well and good until it comes time to figure out what to actually do with all of these responses. The problem is that comparing open-ended feedback…
How Artificial Intelligence Is Transforming Digital Marketing
I’m sorry, Dave. I’m afraid I can’t do that. One of the most sinister quotes in the history of cinema was uttered by HAL 9000, an intelligent, omniscient supercomputer controlling the doomed Discovery 1 spaceship in Stanley Kubrick’s 2001: A Space Odyssey. A number of other sci-fi flicks also painted intelligent machines in a similar…
Is The Customer Always Right? [Infographic]
Through feedback, reviews, and at times a brutally honest opinion, your customer will poke holes in your business and tell you what they need or want. However, people can’t always see beyond what’s directly in front of them. While you should always hear your customers out, regardless if it’s positive or negative, it doesn’t mean…
