Website Advertising Is About To Change. Are You Ready?
Curatti note: This is an important and very timely piece by Bryan Goodwin. He tells stories of obnoxious sales tactics of days gone by, and likens them to modern day website advertising on the web. All ultimately leading to the obvious question: What is acceptable today? If you wish to skip past the history and…
How To Effectively Deal With Customer Rage
A couple of weeks ago I was on a train heading to Florence, Italy. Unfortunately we remained stuck inside a tunnel for over 2 hours. All of the passengers were stranded, as the train crew literally disappeared. Desaparecidos (that’s how we say it in Italy!). We could barely understand the ‘train voice’, which gave us…
