How to Use Google Analytics to Improve Conversions: A Guide for eCommerce Owners
As eCommerce owners, you know data is vital to the success of your online store. From calculating inventory to understanding the total number of sales — data can tell you whether your store is on the right path to success. As you know, among all the tools one can use for harnessing data, Google Analytics…
The Proven Impact of Color On Consumer Behavior
Color is one of the most important elements of a corporate identity. Choice of color affects all promotional efforts of a company. In this regard, it is best is to adhere to a scientific approach rather than rely on your own preferences. Inflexibility when choosing a color gamut can spoil the design, nullify all the…
