The Marketer’s Cocktail: Blending Psychology with Big Data
![](https://curatti.wpenginepowered.com/wp-content/uploads/2014/03/Emotional_Branding.jpg)
Is Big Data Really the Be All and End All? This was a banner week for great Data related content, but arguably the best article of the week was nothing to do with Data at all! Entitled “The Science of Emotion in Marketing: How Our Brains Decide What to Share and Whom to Trust”, and…