Content Curators Must Do This First to Build Trust
What is the one essential ingredient for success that most curators of information miss? Is it relevant content? No. Is it a review for each article? Sometimes, but that’s another post. Is it catchy article titles? Not usually. It’s – tah-da – an editorial statement. What??!! Sounds dry and boring! Good grief, why would I…
Is ‘Content Shock’ Just Another Scare?
At what point does the exponential increase in content production make the cost of trying to grab and hold attention no longer cost-effective? This is the basis for an article by the excellent Mark Schaefer, published a few days ago, that caused quite a stir! He argues that we’re already at the point when simply…
Content Marketing is the New SEO
Back in the stone age (2005), a talented search optimization agency could rank any page for any term if given enough resources. In fact, that’s still the case, but you need even more resources and the results last a lot less time. The oracle in Mountain View, California continued to spout out its wisdom of…
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