Build Communities that Convert – Here’s How – Part 1
Sometimes I forget just how long I’ve been managing online communities. Whether it was my guild in Everquest, the OSU Dodgeball Club on Myspace, the numerous Facebook pages I created in college, or the massive brand pages I currently admin. I’ve been around long enough to see just how much social communication has evolved. Through…
Before You Hire A Community Manager – Here’s a 7-Step Check LIst
Social media management has become impossible for today’s business owner to ignore. With case study after case study depicting the benefits of being “social” and building a “community” many companies now find themselves in a mad scramble to add a new employee to their payroll — the Community Manager. However, before you hire a Community…
Social Media Carrying the Coffeehouse Torch
The coffeehouses of London in the late 1600’s fostered conversations, business, innovation and broke down barriers between people of different classes. The cost of entry was equivalent to the cost of a cup of coffee and the reward was unfettered access to the other patrons. At the time, the coffeehouses were criticized as being a…
