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Kevin George

Hyper-personalised Email Strategies to Improve Conversions

Hyper-Personalised Email Strategies

Remember the “Spotify Wrapped” campaign for 2021? Source That’s a classic example of a hyper-personalised marketing campaign. It considers the user’s year-round activity and then targets them with content curated exclusively for them. You can apply the same tactics to email marketing too. Often, marketers feel that this is a heavy investment and shy away…


Margo Ovsiienko

How Smart Marketers Are Using AI To Boost Their Businesses

Use AI in Marketing to help your business

If you are reading this article, then you are probably already convinced that AI can have a significant impact on your business’s bottom line. It’s not a question of ‘Should I implement AI?’, but rather ‘How can I use AI to stay ahead of others?’ You are not alone in your quest. AI is one…


Lidia Bondarenko

9 Ideas To Reduce Your Customer Churn Rate

Reduce Your Customer Churn Rate

How many customers do you lose each month? Do you know that to attract a new client, businesses spend about 5 times as much as they do to retain an existing one? And yet, only 18% of businesses have a strategy for customer churn prevention. It looks like others choose to ignore this phenomenon, which…