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Karen Dietz

How to Find + Tell Awesome Customer Stories

Want to grow your business? Then share your customer stories. Yet one of the greatest difficulties entrepreneurs, nonprofits, and large corporations have is collecting their customer stories. Not only do many organizations resist talking with their customers (I might hear something I don’t like), it requires time and feels complicated to actually get done. But…


Anastasia Ashman

Who Should You Follow Back and Why?

If you’re just getting started with social networking, here’s a hard-earned lesson many veteran online networkers are still coming to terms with. Don’t follow back on social networks, just because. Establish an intentional follow policy. Maybe it seems polite to follow someone who followed you or, you’re connected to them in some other part of…