Understand The Intent and Goals Of Buyers: Transform Marketing
People and professionals in organizations can have different intentions while working towards the accomplishment of organizational, as well as, individual goals. Understanding the difference between intent-driven and goal-driven behaviors allows for deeper levels of understanding buyers (customers). Doing so will lead you to more effective online engagement, content design, and sales conversations. The relationship between…
How B2B Marketers Can Help Buyers Achieve Their Goals
Many CMOs today are faced with a dilemma. As digital interactions and media become more intertwined into everyday life, marketers need to respond. Respond with content and media that fits into the new world of digital commerce. Yet, as CMOs invest and allocate more to content and digital media, the returns are not occurring as…
Look At The World Through The Eyes Of Your Buyers
By Tony Zambito One of my favorite visits as a young person was to the House Of Mirrors at the amusement park. It fascinated me how the mirrors distorted the way we looked and how they reshaped our faces. Having fun with facial and body gestures to make myself look even more different. Companies today,…
