The Millennial Conversation: A Parent’s View
I love millennials – I have 2 kids and 3 nieces and nephews who are millennials. In age sequence, from 27 down to 22, they are a CEO of a hugely successful 15-month old company, a program-manager of a Credit Union who wants to become an entrepreneur, a junior precious metals trader, an actuary and…
Startup Trends 2014
Startup Trends in 2014 is a wide ocean of a topic (lol). Swimming around trying not be swept away I found a great macro trend report from Fjord. Fjord is owned by Accenture (so BIG) and they’ve taken a hip Forrester-like approach to the creation of an excellent and free annual trends report Before diving…
The Great Big Social Networking Experiment
You’re building a global network. Today, we all are. Most of us have never built a global network before. We’ve never had the vast capability that we now have thanks to social technologies. No wonder we don’t know what we’re doing. It’s all an experiment. Trial — and error. And the stakes are getting higher every…
Use A ‘Blue Ocean Strategy’ To Soar in 2014
Cirque du Soleil redefined “circus” creating a “blue ocean” where their value proposition could stand alone. Before Cirque du Soleil “circus” meant animals, brave performers and a nomadic tribe. Cirque du Soleil shifted circus to mean: Acrobats and choreography. Lavish sets and music. Thrilling stunts. Current cultural branding (Beatles Love, Michael Jackson). Massive product development…
Your New Years Resolution: An Integrated Marketing Strategy
The social media game has changed, again. Last week we learned that Facebook engagement rates had fallen tremendously, and that amongst their changes (content included), brands now must pay more in order to have their content exposed to the audience they want. It’s enough to make your wallet cry. It’s not a fair world, and…
Marketing: The Power of These Three Simple Outcomes
Marketing can seem as complex as Einstein’s theory of relativity at times. Many people look at small business marketing just as they look at a board full of formulae and consider it arcane and incomprehensible! But it really isn’t so complex. It does have a lot of moving parts and there are many ways to…
Here’s How to Build a Marketing System that Produces Results
When I refer to “Second Career Entrepreneurs” I’m specifically addressing the group of people who have spent time walking the corporate corridors and have since found themselves running their own businesses. They have experience, networks, an idea of how business works and are now master of their own domain. This combination can result in great…
Is Ecommerce Stuck In The Mud?
Is E-commerce Stuck In The Mud? After our first Holiday Ecommies Review of 30+ top online retailers (@Ecommies is a new ecommerce ratings, review and award site coming soon). It’s clear e-retailers are stuck in the mud. Holiday 2013 merchandising was flat, uninspired and not original or festive. REI.com and Williams-Sonoma created Holiday 2013 bright…
Websites vs. Blogs – Which One is Better and Why?
Websites and Blogs Are Different What is the difference between a blog and a website? “Blog” and “website” are sometimes used interchangeably. They are not, but we wouldn’t be as static in our definition as the “Apples” vs. “Oranges” image above. Blogs and websites have important roles to play in successful content and social marketing.…
Invention v. Reinvention In The Age of Disruption
Human history is littered with examples of how rebuilding is so much swifter and more complete if whatever preceded it was wiped out. Of course, that has typically come after something very bad has happened. Many people embark on their entrepreneurial career after something as major yet of course on a far smaller scale. It…
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