Generation C: The Future of the Digital Family
One of the most remarkable transformations of our contemporary society can be seen in the way we inform and entertain ourselves through the web and social media. In the last twenty years, digital learning has made a deep impression on new generations, which they’ve harnessed with egocasting and infotainment. In a way, these trends meet…
What B2B Marketers Need to Know (Winter 2015)
Winter 2015: The State of Social Media As the days get shorter and the weather colder, marketers snuggle into their down comforters and head online to engage with peers, create customer engagement, and tell stories about their brand. The end of the year and beginning of a new one means that social media and marketing…
The 2015 Social Media Prediction Nobody Has Covered Yet
With our New Year’s Day hangover now complete, social media and digital marketers are ready to begin the year. While business for most begins again Monday, social media marketers have been feverishly at work, recapping the past year and predicting what’s to come. Let’s take a look at what marketers – who shall remain unnamed,…
Clueing in on the Collaboration Economy
Curatti Social Media Recap #2 We’re in the final weeks of 2014, rapidly approaching the New Year celebrations. 2014 has been yet another banner year for social media, digital marketing, and the era of curation as the companies surrounding the trend make waves. In a 10 article series, we have been counting down the events…
The Agony and Ecstasy of Twitter (in 2014)
Curatti Social Media Recap #3 We’re in the final weeks of 2014, rapidly approaching the New Year celebrations. 2014 has been yet another banner year for social media, digital marketing, and the era of curation as the companies surrounding the trend make waves. In a 10 article series, we have been counting down the events…
The Day Privacy Died
Curatti Social Media Recap #4 We’re in the final quarter of 2014, which means there are less than 90 days until the New Year and the celebration of a new year on its way. 2014 has been yet another banner year for social media, digital marketing, and the era of curation as the companies surrounding…
The Rise of the New Social Network
Curatti Social Media Recap #5 We’re in the final quarter of 2014, which means there are less than 90 days until the New Year and the celebration of a new year on its way. 2014 has been yet another banner year for social media, digital marketing, and the era of curation as the companies surrounding…
Who Are the True Digital Natives?
Since the last economic crisis of 2008-2009, the influx of digital natives in higher education and the labor market has been a major challenge for society. However, businesses and organizations have been slow to adapt to new paradigms. As a result, the question resurfaces frequently in boardrooms and marketing and public relations agencies: Who really…
Why Behavioral Targeting is Smart Marketing
Do you frequently ask yourself: How can my business cut through the online clutter and connect with customers? A well-established principle in psychology, the cocktail party effect, helps us to answer this question. Imagine you are at a noisy gathering. Drinks are being served and music is playing in the background. Loud circles of conversations…
Communities are the Future – Are you In?
By Bryan Kramer As humans, we’re used to joining communities in the physical world. We coach our kid’s sports teams. We go to conferences and have co-workers. We belong to book clubs and non-profit groups seeking to learn something new or make our world a better place. Even our own families are small communities. Most…
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