Why Behavioral Targeting is Smart Marketing
Do you frequently ask yourself: How can my business cut through the online clutter and connect with customers? A well-established principle in psychology, the cocktail party effect, helps us to answer this question. Imagine you are at a noisy gathering. Drinks are being served and music is playing in the background. Loud circles of conversations…
Communities are the Future – Are you In?
By Bryan Kramer As humans, we’re used to joining communities in the physical world. We coach our kid’s sports teams. We go to conferences and have co-workers. We belong to book clubs and non-profit groups seeking to learn something new or make our world a better place. Even our own families are small communities. Most…
Watson & Twitter: A Marriage Made in Tech-Heaven?
In a successful marriage, each partner complements the other. Recently, the hi-tech world was abuzz with the news that Watson, IBM’s AI supercomputer, was hooking up with the social media darling Twitter. Some see the pair as a match made in cyber-heaven, which will benefit marketers and small to medium-sized businesses. But is the much…
Curatti Social Media Recap 2014: #7 – The Year Content Became Impersonal
Curatti 2014 Social Media Recap: #7 We’re in the final quarter of 2014, which means there are less than 90 days until the New Year and the celebration of a new year on its way. 2014 has been yet another banner year for social media, digital marketing, and the era of curation as the companies…
Before Jumping to Solutions, Know the Context
By Tony Zambito We cannot wait to offer solutions. We have the thirty-second elevator pitch, content marketing, presentations, lead generation, demand generation, sales training, and sales enablement. All designed to be proficient at offering solutions. Some companies can reach a fervent pitch with their marketing and sales in seeking to tell people or companies they…
The Un-geeking of Data
Data un-geeked This isn’t going to be easy! I’m going to attempt to explain two important factors in Data Analysis – the decomposition and normalization of Data – in such a way that people who are freaked out by this stuff can grasp and appreciate. Whereas I don’t expect that too many of you will…
Focus on Topics, not Keywords
Topics, not Keywords Equals Success for Your Website If you are still using 2010 tactics that include heavy usage of keywords in your content, my guess is that your website doesn’t rank like it used to. In order for your business to rank these days you can’t use the old SEO model for your content.…
The Importance of Emotions in Social Sharing
By Bryan Kramer We live in a time when emotions are high because they’re publicly shared, and displayed, in social media. In essence, we’ve opened up “Pandora’s Box” filled with emotions, both positive and negative, for all to see. Regardless of the sentiment of the emotion shared, sharing our feelings with each other builds connection,…
How to Tap into the Power of Brand Advocates
By Barry Feldman Fellow content creators, let’s swallow a big honking reality pill together. The things customers say about our brand runs circles around the prose we produce. According to Nielson research, 77% of consumers are more likely to buy a product when they hear about it from friends and family. Got advocates? Maybe you…
Why Your Brand Is Not What You’re Selling
By Michael Brenner Brand has always been about trust. Brand has always been about choice. And most executives in most boardrooms will agree that a strong brand can provide a competitive advantage. Today, marketing is evolving. Overly promotional tactics can actually hurt your brand image. Digital, social and mobile consumers are looking to interact…
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