Why Digital Transformation Needs To Maintain A Human Touch
Digital Transformation continues to gain velocity. But even as technology takes over many tasks, it’s important that a Human touch is retained. This thought-provoking article by Bryan Kramer s another in our “Great Articles You may have missed” series. Maintain A Human Touch in Digital Transformation A few years ago, experts were trumpeting that the future…
5 Steps To Great Decision-Making
In this article, Bryan Kramer discusses the five steps to good decision-making. It is another in our “Great Articles You may have missed” series. The 5 Steps To Good Decision-Making Business decisions are hard-hitting. We’ve all agonized over our choices, whether in the office, the kitchen or during that movie you’ve wanted to see for…
Viewing Customer Experience With Consumers Eyes
It’s time for us all to switch hats and look at our entire businesses from the point of view of a customer. Ideally, all companies would do this. But while many have become too large, or perhaps just turned into dinosaurs, and couldn’t change quickly if their existence depended on it, you and I don’t…
Why You Should Use Bite-Sized Content To Capture Attention
In this article, Bryan Kramer talks of his fondness for “atomization”. Whereas this term is not typically used in conjunction with marketing, Bryan borrows it to describe producing bite-sized content from larger articles or reports. He describes why this captures the attention of those who may not read the longer form. It makes for interesting…
7 Ways that Human Experiences Still Beat Technology
Continuing our “Great Articles You may have missed” series. Here is an offering from Bryan Kramer that discusses why human experiences are still so craved by us and so important to us. It’s an important read for those who may be about to plunge into automation…. Why Human Experiences Are Still So Important Humans are…
52 Top Influencers Reveal Their Monetization Secrets
Your Essential Guide To Content Marketing
Continuing our “Great Articles You may have missed” series. Here is an offering from Bryan Kramer’s “Social Fundamentals” series. Content Marketing Guide In my previous posts, I have explored the basics of utilizing social media to drive traffic to your company‘s site. But without solid content marketing, your best efforts to define yourselves online on…
Is Influencer Marketing Really So Easy?
Influencer Marketing is one of the most popular subjects of the last couple of years. Somehow though, it has morphed away from its original meaning. This article by Bryan Kramer is one of several that explains what it actually is. The article goes into the selection and courting processes, then how to maintain and utilize…
Build An Army of Influencers: Here’s How
There comes a time when every marketer faces the challenge of how to build brand credibility. Especially in a marketplace that increasingly uses social media as a way to reach customers. For many businesses, the answer is to build an army of influencers who will provide your product the positive word-of-mouth it needs to stand…
5 Ways to Build a Customer Adventure
The original “Choose Your Own Adventure” book was created by Edward Packard called the “Adventures of You.” Between 1978 and 1998, it was a phenomenon for kids (and adults), because it was the first time the reader was given control over the outcome. With so many options to end the story, the unexpected twists brought…
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