Red Bull’s Branding Lessons: We Are All Media Companies Now
![Reb Bull Branding on Curatti image](https://curatti.wpenginepowered.com/wp-content/uploads/2014/03/redbull_cover.jpg)
BANG Branding Changed Figuring out why branding changed is moot. Understanding HOW branding has changed is important. Brands used to create aspirations for customers as this 1958 Tide commercial demonstrates: Flash forward to this video from Red Bull TV: What happened? A: The web, Smart Phones, We Changed, Branding Changed. There isn’t ONE thing moving…