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Martin (Marty) Smith

Good, Better, Best – Why Information Parity Helps Sales

Information Disparity vs. Parity Pies on Curatti

Does Your Site Create Information Disparity? One of the most important CSFs (Critical Success Factors) we’ve discovered working on our Triangle Startup Factory funded startup called Curagami is how crippling information disparity can be for online merchants and B2B content marketers. Visitors arrive on a website with expectations. Meet those expectations and your chances to…