Top 14 B2B Marketing Automation Platforms to Power Your Marketing Campaigns
51% of businesses currently use marketing automation to drive marketing campaigns. Here’s a comparative analysis of the top 14 B2B marketing automation platforms to help you select one and drive highly engaging marketing campaigns. The Top 14 Marketing Automation Platforms to drive marketing campaigns 1. Acoustic Overview Acoustic Campaign helps you drive marketing campaigns with…
How to Blog Successfully and Stay Fresh While Working Full Time
Let’s get one thing straight: Blogging is WORK. It’s not a leisurely stroll in the park. If you are blogger and you are working full time, it can be a daunting task some days. You really must be careful not to let yourself get burned out. Therefore, you may find yourself doing the same thing…
4 Tips for a Successful B2B Mobile Marketing Campaign
We all know how B2C companies have benefited from mobile marketing. You will hardly find anyone who hasn’t used the Amazon app for shopping, or Yelp for checking restaurant reviews. In fact, more than 50 percent of searches (worldwide) are now performed via mobile devices, according to Google. But does mobile marketing affect B2B businesses…
Use Mobile Marketing Automation to Cultivate B2B Relationships
When it comes to B2B marketing, having a mobile presence is simply a necessity. The number of smartphone users has now passed 68% of all American adults. And 82% of executives believe their company’s mobile apps are essential to their business practices. B2B marketers work hard to run effective campaigns, but often struggle to know…
Recapping 2015: The Year in Technology, Business, and Media
With the New Year just about upon us, this is a time as good as any to review the past year. It’s also worth noting that with the turning of the calendar, we’ll be in the second half of the second decade of the 21st century. Without a doubt, time and technology are turning faster…
