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Andy Capaloff

When It Comes To Writing Content, Keep It Simple, Stupid!

When Writing Content, (and Living Life!) Keep It Simple, Stupid

The KISS theory really needs to be applied to more things in life. And one of the areas it needs to be kept steadfastly to, is content writing. “Any fool can make something complicated. It takes a genius to make it simple.” —Woody Guthrie First, Know Your Audience (KYA) I don’t suppose for one second…