December 29, 2013
Post: Why Your Most Valuable Customers Are Your Current Customers
Improve your small business marketing successes by bringing your past customers back to life. I’ve seen data that suggests that it is 5X easier to sell to existing customers than to new customers. That type of math adds up quickly when you can make it work for you! How much does it cost you to…
November 20, 2013
Post: How to Leverage the Social Mobile Marketing Paradox
Marketing Paradox Today’s good news, thanks to social, mobile and content marketing, is every brand, company and personal brand has exponentially more touch points. The bad news is every company, brand and personal brand has exponentially more touch points. Gatekeepers ruled the world. New York Times editors decided what we read. CBS, NBC and ABC…
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