Articles by

John Jantsch

Here’s Why Your Customers Don’t Care About Your Products and Services

Your Customers Don’t Care About Your Products and Services

We all know that business success is not just about having the best products and services. Well beyond that, it’s not all about finding your customers. It’s about how you position your message. This is a very important article from John Jantsch, and is another in our “Great Articles You may have missed” series. Your


John Jantsch

9 Writing Tips To Improve Your Content

Writing Tips

The best writers could still get better, right? This article by John Jantsch presents 9 simple writing tips to help you improve your content. It is another in our “Great Articles You may have missed” series. 9 Writing Tips Allow me to let you in on a little secret. You don’t have to be the


John Jantsch

3 Things You Need To Know About SEO – Even If You Don’t DIY

SEO Made Simple

SEO. Not too many subject can compare with it for importance. There are plenty of medium-to-high level posts on the subject right here on Curatti (and almost everywhere else!). But some subjects require little refreshers on the simple stuff also. This article by John Jantsch will show business owners some of the things they need


John Jantsch

Here’s What You Need to Know About Google Posts

Google Posts

Every now and then, something new sneaks into the marketing equation largely unnoticed. Did you know anything about Google Posts? Neither did we! So this article by John Jantsch is an important read. It is another in our “Great Articles You may have missed” series. Introducing Google Posts Google is at it again! After much anticipation,


John Jantsch

The State of Social Media Usage in America

social media usage

Some interesting stats here from John Jantsch. He presents some findings on Social Media usage as it stands today. And there are a couple of those findings are surprising! It is another in our “Great Articles You may have missed” series. The State of Social Media Usage in America I recently partnered with The Dash to find


John Jantsch

Caution! This Is Why the Majority of Websites Fail

Why Websites fail

Did you have a web designer design your website? How’s the SEO? John Jantsch attributes this is the main reason that websites fail. This article is food for thought, to put it lightly. It is another in our “Great Articles You may have missed” series. Why Websites Fail Gone are the days where businesses can


John Jantsch

Answer These 4 Questions to Aid Your Marketing Strategy

Marketing Strategy

There are any number of questions you might ask in order to formulate your marketing strategy. In this article, John Jantsch presents us with 4 questions that have helped him. It is another in our “Great Articles You may have missed” series. 4 Questions to Aid Your Marketing Strategy Developing a marketing strategy for your


John Jantsch

How to Make Your Buyer Persona Story Your Core Message

Buyer persona story

In this article, John Jantsch reminds us that the story our customers will buy is not our own – it is theirs. It is another in our “Great Articles You may have missed” series. How to Make Story Your Core Message I’ve been writing about the use of story in marketing for years, and here’s


John Jantsch

The Importance of Great Storytelling In Your Web Design

Storytelling

Another in our “Great Articles You may have missed” series. In this article, John Jantsch reminds us that no website can be complete without great storytelling. Your Website must tell a story Your website is the hub of your online presence – period. (Well, maybe that’s not exactly true from you right now, but it


John Jantsch

Disruption Is Here To Stay: Are You Nimble Enough?

Digital Disruption

Another in our “Great Articles You may have missed” series. In this article, John Jantsch reminds us that disruption is a fact of life we cannot ignore – either we preempt it or it makes us obsolete. Disruption Is a Fact Of Life In a few short years much of what you do, make, fix,


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