July 24, 2014
5 Ways to Get More Followers on Instagram
This is the seventh post in a 12 month series on the use of Instagram for businesses. While we don’t want to over-focus on the number of followers you have, the reality is that more followers mean more eyes on your posts and more opportunities to drive traffic and sales from your Instagram account. I’m…
July 23, 2014
Who Are You? The Anonymity Of Internet
In recent days, Google has announced that they will drop their “real name” policy and allow users to use pseudo names on their platforms such as YouTube and Google+. “Over the years … we steadily opened up this policy … Today, we are taking the last step: there are no more restrictions on what name…
July 17, 2014
The State of Social Media: What B2B Marketers Need to Know (Summer 2014)
Welcome to Summer 2014. Amazingly we are now into the 7th month of the year and each quarter keeps on bringing in new social media changes. Let’s take a look at what’s new this last quarter and what matters: The Temporary Messaging War Heats Up In the last month Facebook has launched Slingshot, the competitor…
July 10, 2014
A Social Media Strategy for Every Budget: Web Management
Social media is important for every company, yet in the rough and tumble changing landscape it’s also important to maintain a website. While small and medium-sized businesses may find it tempting to have just a Facebook or Twitter page for their business, such an assessment is at best, foolish. Therefore any company should consider a…
July 2, 2014
A Social Media Budget For Every Strategy: Analytics
With social media being so ubiquitous in marketing activities, marketers have many options to choose from when considering what platform to use. The numbers can be very confusing sometimes, in addition to the identification of why the marketer needs a particular platform. As I look at my social media efforts month over month, I always consider…
June 26, 2014
A Social Media Budget For Every Strategy: Content Marketing
With social media being so ubiquitous in marketing activities, marketers have many options to choose from when considering what platform to use. The numbers can be very confusing sometimes, in addition to the identification of why the marketer needs a particular platform. As I look at my social media efforts month over month, I always consider…
June 18, 2014
A Social Media Budget For Every Strategy: Social Media Management
With social media being so ubiquitous in marketing activities, marketers have many options to choose from when considering what platform to use. The numbers can be very confusing sometimes, in addition to the identification of why the marketer needs a particular platform. As I look at my social media efforts month over month, I always…
May 27, 2014
How to Format Your Business Instagram Profile
This is the fifth post in a 12 month series on the use of Instagram for businesses. If you’re using Instagram for your business, there are a few things to really consider in formatting your Instagram profile. Since Instagram doesn’t differentiate between business and personal accounts, you have to take maximum advantage of the options…
May 25, 2014
Four Surefire Ways To Increase Your Content Curation Traffic
Many of us, including Curatti writers Marty Smith and Karen Dietz, ‘cut our teeth’ on the scoopIt platform. Used correctly, it offers any content marketer an invaluable means of driving traffic to their site, so boosting their SEO. This article, by Guillaume Decugis, co-founder and CEO of ScoopIt shows some of the advantages of using…
May 11, 2014
The Why, Where and How of Planning a Social Media Strategy
This article, re-published with kind permission of Danny Brown, gives a step-by-step, high level ‘why, where and how’ for getting your business immersed into Social Media, including some very useful resources. The picture he paints is not the one you will read elsewhere, that everything is very simple. The processes need thought, planning, time investment…
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