March 2, 2017
Why You Should Use Bite-Sized Content To Capture Attention
In this article, Bryan Kramer talks of his fondness for “atomization”. Whereas this term is not typically used in conjunction with marketing, Bryan borrows it to describe producing bite-sized content from larger articles or reports. He describes why this captures the attention of those who may not read the longer form. It makes for interesting…
February 24, 2017
6 New Approaches To Understanding Customers
This piece by Tony Zambito is very thought-provoking. It looks at how digital transformation is causing us to find new ways of understanding our customers. Don’t feel much like reading, but want to watch something instead? You can scroll down to the amazing video by Gerd Leonhard or click here. This is another installment in…
February 14, 2017
10 High Profile Influencer Marketing Case Studies
In this “Great Articles You may have missed” article, Shane Barker presents 10 Influencer Marketing case studies. No, they aren’t ‘typical’. But there are lessons to be learned from each…. Influencer Marketing Case Studies You’ve read influencer marketing tips and how-to guides from experts. But there’s only so much you can learn from instructions alone. The…
February 13, 2017
The Importance of Great Storytelling In Your Web Design
Another in our “Great Articles You may have missed” series. In this article, John Jantsch reminds us that no website can be complete without great storytelling. Your Website must tell a story Your website is the hub of your online presence – period. (Well, maybe that’s not exactly true from you right now, but it…
February 8, 2017
5 Key Tips On Setting Up Your Content Marketing Hub
Another in our “Great Articles You may have missed” series. Michael Brenner reminds us that for all of it’s undoubted importance in any marketing strategy, Social Media IS NOT a Content Marketing hub. He then provides 5 actionable tips on how to create a vibrant hub First: Some Social Media Survey Results According to the…
January 31, 2017
Your 10 Step Marketer’s Guide To Improving Customer Service
This article by Martin Shervington is on a subject we take very seriously. Customer Service is set to become even more important as the number of small business options consumers will have, continues to explode. It is another in our “Great Articles You may have missed” series. Introduction When I read customer service oriented…
January 30, 2017
7 Ways that Human Experiences Still Beat Technology
Continuing our “Great Articles You may have missed” series. Here is an offering from Bryan Kramer that discusses why human experiences are still so craved by us and so important to us. It’s an important read for those who may be about to plunge into automation…. Why Human Experiences Are Still So Important Humans are…
January 26, 2017
Have We Got Persona Marketing All Wrong?
This article by Timothy (Tim) Hughes, questions the common wisdom regarding Persona Marketing. It echoes some ponderings here at Curatti, and is another in our “Great Articles You may have missed” series. Persona Marketing Love the cartoon “Buyer Personas” via @tomfishburne. It reminded me of a time while working at a previous company. Marketing had…
January 24, 2017
Why You Should Harness The Power of Scarcity Marketing
Scarcity Marketing is all around us. We see it in timed and “while supplies last” offers, in emails and on TV. This article from Wade Harman shows how you can benefit from this method. It is another in our “Great Articles You may have missed” series. Scarcity Marketing As a marketer, you don’t think in…
January 19, 2017
Are You The Victim Of Content Theft? Here’s How To Find Out
This is another departure from our usual content, but this is oh so important! Chances are, some of your content has been used by others without attribution or permission. Content theft, which is what that ultimately comes down to, is a problem many are aware of but everyone should be. Shelly Kramer gives plenty of…
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