March 18, 2021
Here’s How You Can Become A Better Data Storyteller
At the end of every year, Spotify treats its users to Spotify Wrapped — a personalized year-end music summary of the year gone by. From the top albums and artists to favorite genres and listening minutes, Spotify presents all that data in the form of fun, brightly colored visuals which people go on to share…
July 1, 2020
5 Ways to Create a Data-Driven Content Strategy and Boost Growth?
If you talk about data-driven content marketing, it’s likely to cause most people’s eyes to glaze over. One of the biggest mistakes content marketers make is assuming that creativity is enough to create great content. What they often overlook is a huge aspect of the equation — Data. The content you create needs to deliver…
April 15, 2020
How to Write Marketing Case Studies that Engage and Convince Readers
Advertisements and promotional copy no longer hold the persuasive power that they used to. Consumers of today want to see proof before they make a purchase decision. They want to know more about the ‘real’ experiences people have had with a brand. The fact that 92% of consumers are more likely to trust non-paid recommendations…
