August 15, 2014
Why Your Brand Is Not What You’re Selling
By Michael Brenner Brand has always been about trust. Brand has always been about choice. And most executives in most boardrooms will agree that a strong brand can provide a competitive advantage. Today, marketing is evolving. Overly promotional tactics can actually hurt your brand image. Digital, social and mobile consumers are looking to interact…
August 13, 2014
Activate Your Brand With Participatory Storytelling
By Michael Brito Advocacy happens when customers or employees talk favorably about a brand or defend it without being asked to do so. They love the brand, what it stands for and how it makes them feel. They are all influential too. It doesn’t matter what their Klout scores is or how many followers they…
August 7, 2014
How to Build Identity and Trust in Social Media
The following, is another great post by Danny Brown, in which he talks about two of the most important aspects of brand building. As with all of his work, it is abundant with new insights and takeaways. Depending who you listen to or read in the social media space, the best reason to use…
July 31, 2014
What The Power of a Great Content Curator Means for Your Brand
Many businesses focus heavily on creating fresh, high quality content. Although content creation is an indispensable part of content marketing, content curation is powerful as well. It can add value to the content you already have, allow you to connect with your audience more effectively, and give you the freedom to focus on creating content…
July 27, 2014
Why Emotional Marketing Beats Promotion 2 TO 1
The following article is republished by permission of Michael Brenner I have always believed that B2B Marketing is personal. And that brands need to connect with buyers on a personal, emotional and human level. Now we have the research to prove it. We all have to thank the Corporate Executive Board (CEB) for bringing us one…
July 20, 2014
How To Market Your Business in a Noisy World
This article is republished here by permission of Lee Traupel It’s a noisy world, your marketing resources and headcount are limited and in some case, you’re still defining who your customers are. How Marketing is being Redefined in Real Time 50% or more of your customer engagement will be on smartphones in next 12…
July 16, 2014
Do your customers have an emotional connection to your brand?
The Importance of Emotional Connection Creating an emotional connection to your brand is the way that you turn customers into raving fans that beat down doors to buy your latest offering. Appeals to emotion have been used in advertising for decades. In the digital realm, many marketers are attempting to use emotional appeals through content…
July 6, 2014
Why Marketers Should Stop Expecting Their Content To Go Viral
The following article is republished with permission from Michael Brito: Marketers: Stop Expecting Viral Content Marketers: Stop Expecting Viral ContenThe following article is republished with permission from Michael Brito: Marketers: Stop Expecting Viral Content Expectations are a part of life. They play a critical role in relationships, life events, job performance, sports and yes, even…
June 29, 2014
The Search For Deeper Meaning in Data Through Context
It is Context that gives Data meaning, as Danny Brown tells us in this excellent piece The Question of Context in Meaningless Data One of the things marketers and brands alike are excited about at the moment is the potential of Big Data. This excitement is understandable – the ability to tap into previously unheard…
June 16, 2014
Here’s A Whole New Approach To Content Marketing
The following article is republished with permission from Michael Brito: A Smarter Way To Think About Content Marketing The challenge with “content marketing” as a term or approach is that it’s by nature a very tactical way to engage with customers and prospects. It can easily be done in a silo. There is nothing stopping…
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