August 18, 2020
How To Use Instagram Hashtags To Improve B2B Customer Engagement
B2B marketers often overlook Instagram, judging it to be purely consumer-oriented. With its predominantly visual nature, it is easy to see why one would think so. It is certainly easier to persuade an individual to buy new shoes by showing how awesome they look than to convince a company representative to sign a large-scale contract…
June 4, 2020
B2B Website Design: How to Generate More Leads
B2B companies often tend to dismiss the intricacies of website design, its influence on their lead generation, and the overall efficiency of their business. After all, you are dealing with other entrepreneurs, who must be serious people who make logical decisions. Surely they aren’t so impressionable that they can be easily swayed by a color…
October 9, 2019
6 Top Organic SEO Trends to Focus on
The goals of organic SEO specialists remain unchanged from year to year: to get ahead of others in SERPs, to increase returns on investment, to improve revenues. However, the ways of achieving these goals are far less static, what with ever-changing Google algorithms and business landscape. So what are the most important trends to look…
August 20, 2019
7 Hallmarks of Successful B2B Companies
Our fast-paced digital society requires companies to operate swiftly and decisively if they want to position themselves for long-lasting growth. It is especially true for B2B organizations and their marketing efforts – while many private customers are conservative and will stick to the businesses they have been dealing for a long time, B2B clients will…
June 13, 2019
How To Incorporate Snackable Content In Your B2B Marketing Strategy
Marketers have always been looking for ways to capture the attention of their buyers and get new blog post ideas.  The audience is narrow, defined and has very specific needs. As we all know, there is so much information around us that it’s becoming ever-harder to stand out among all our competitors and reach our prospects.…
May 9, 2019
B2B Content Marketing Tips to Reach Out to a Wider Audience
We are all too aware of the importance of content for B2B marketing. A short Google search will unearth many thousands of articles dedicated to this topic. An equal number discuss specific ways to use it in order to promote your brand. The problem is, the absolute majority of them seem to be written by…
October 25, 2018
SEO Benefits of Live Streaming Videos
The first attempts at live streaming videos were made as long ago as the 1990s. But back then, the effect was significantly decreased by small bandwidths and low quality of a video. It wasn’t until quite recently that both these factors achieved the values that made producing them worthwhile. Likewise, watching live streaming videos has gone from being a…
September 27, 2018
Content Marketing Tips for your eCommerce Blog
Is there such a thing as an eCommerce business that doesn’t have an additional online presence in forms of blogs and social media accounts. If there are any, they’re certainly a dying breed. Unfortunately, most of them do so simply because everybody else does – not because they have anything particular to say to their customers, current…
August 30, 2018
Making Your Guest Posts More SEO-Friendly
Guest posts are a way for your business to provide high-quality content in exchange for a backlink. Having more backlinks from relevant and authoritative websites is a proven way to raise your Google profile. However, there’s more to submitting a well-written, effective guest post than just writing an excellent article and posting it on someone…
August 13, 2018
How Animation Can Become a Part of Your Digital Marketing Strategy
Digital marketing is evolving at a breakneck speed. The constant changes in search engine algorithms are gradually decreasing the importance of traditional SEO. So businesses willing to stay ahead of the game has to constantly look for new ways to promote themselves and their content. That’s because if they don’t do it, then at least…
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