Articles by Ann Smarty

Ann

Secondary Customers: Talkers, Influencers, and Social Media Power Users

I’m a social media power user. My social media weapon of choice is Twitter where I have over 60,000 followers. I make sure I send them a stream of useful information and when I share a post that speaks directly to them, they re-tweet me sending more traffic to the post or product I am…

Ann

Why Start Your Small Business Social Media Marketing with a Blog

Social media is an important medium that every small business should be embracing to help develop new business, understand what others are saying about them and/or their competitors, engage with and increase the loyalty of their customers and fans, and potentially even provide another avenue for customer support over social channels.  There are many choices…

Ann

How Does a Business Generate Traffic from Social Media

Websites live and die by the amount of traffic that they get. Until recently SEO seemed the only way a business could get traffic and the SEO company that could get a front page listing for a highly competitive term could write their own paycheck. Until now. We are now in the social media era…

Ann

What to Do about Passwords: 5 Tips for Password Management in a Social Media World

Due to password reuse, a lot of people are at risk of these sorts of events leading to a hijacking of social media channels. Password reuse is the practice of using the same password across multiple sites or properties. For instance, you use the same password for your webmail account and Twitter or Facebook. Losing…

Ann

How I Doubled My Organic Search Traffic with Text Optimizer (Updated)

A writer’s knowledge of search engine optimization doesn’t have to be too advanced: it is enough to know how to use Yoast SEO plugin and understand that content is important. It is also useful to perform very basic keyword research before writing content to try and find searchable angles. Not much is under your control…

Ann

Today competition for traffic is fierce. Every day new bloggers join the flow of information competing to be found. Even if you have the advantage of already enjoying lots of visitors and page views, it is a brave website owner who assumes that the success of yesterday will be automatically replayed forward into tomorrow.  Audiences…

Ann

Turn One Research into Dozens of Awesome Articles!

[Updated June 29, 2022] Alright, full disclosure time: I love doing content research. For some people, it is the most tedious, boring, long and agonizing part of writing for the web. But to me, it’s the quiet fireplace time with my cup of coffee that will get me busy for the next week or so…

Ann

How to Collect Leads from Your Blog by Building an eBook

Updated on 03/07/2023 Digital book marketing is not new but it’s getting more popular these days because it’s a great way to curate and organize your own content as well as offer your readers an alternative format to read your articles. eBooks might not always make much money alone, but affiliate, PPC, and other marketing…

Ann

Top Tips To Help New Bloggers Get Better

A large number of internet users have turned to blogging for a number of diverse reasons. Many consider it an extremely promising career option while other takes it as medium for expressing their thoughts and opinions. Therefore, blogs on every conceivable topic exist on the internet and it is growing in number with every passing…

Ann

Bring Your Media Relations to Life with YouTube

Video has been used by PR teams for decades, but long gone are the days of boring B-roll and stale talking head videos. With the emergence of YouTube, video has gone from a costly, highly time-intensive part of PR programs to something that can be used on an ongoing basis to support media relations efforts.…