Articles by Ann Smarty

Ann Smarty
July 3, 2021

How to Collect Leads from Your Blog by Building an eBook

Market Your Business Book

Updated on 03/07/2023 Digital book marketing is not new but it’s getting more popular these days because it’s a great way to curate and organize your own content as well as offer your readers an alternative format to read your articles. eBooks might not always make much money alone, but affiliate, PPC, and other marketing…


Ann Smarty
June 8, 2021

Top Tips To Help New Bloggers Get Better

Writing Tips

A large number of internet users have turned to blogging for a number of diverse reasons. Many consider it an extremely promising career option while other takes it as medium for expressing their thoughts and opinions. Therefore, blogs on every conceivable topic exist on the internet and it is growing in number with every passing…


Ann Smarty
May 1, 2021

Why Voice Search is Making Q&A Pages More Relevant Than Ever (Updated)

Voice Search is Growing. Are you ready?

All content marketers are aware of how important keyword research is. But what if I tell you it’s evolving more quickly than ever before? We are well past the era of “keyword strings” and we are entering the age when natural language research becomes increasingly important. That’s because many people interact with search through voice…


Ann Smarty
April 9, 2021

Is Your Email Strategy Stuck in the Past?

B2B email marketing strategy

Key Takeaways: Relevance is paramount: Marketers are abandoning generic mass emails in favor of highly personalized and targeted messaging. Behavioral data is essential: Leveraging user actions and preferences allows for tailored one-on-one communication. Nurturing matters: Sophisticated welcome series and onboarding programs, focusing on individual needs, are replacing one-size-fits-all approaches. Deeper segmentation is on the rise:…


Ann Smarty
March 10, 2021

Social Media Marketing Strategies for Video Distribution

Social Media Management Tools

Your company spent money to produce a new video. Make that a lot of money. In fact, they spared no expense—working with a reputable video production company, a professional talent, and a scriptwriter—to make sure the video represents the company in the best possible light. And YOU have just been handed the task of getting…


Ann Smarty
December 20, 2020

How to Build An Influencer Driven Content Campaign

Influencer marketing and content marketing are two effective long-term ways of promotion which have all kinds of benefits beyond higher traffic (like trust, brand awareness, natural link acquisition, etc.) And yes influencers can bring in sales! Megaphone Marketing lists multiple case studies proving the concept. Put the two together and you have a match made…


Ann Smarty
December 5, 2020

How to Create a Successful Expert Roundup Article

Expert roundup articles have been around for ages but they have been increasingly popular lately. The thing about roundup posts is that they are both industry and topic specific. So an overabundance of them isn’t exactly a burden. On the contrary, an expert roundup is a much more effective way of standing out from the…


Ann Smarty
November 28, 2020

How To Attract More Social Media Readers Using Emotional Marketing

There is a genius that has still yet to be cultivated in social media called emotional marketing. But what is it exactly?  Emotional marketing is basically things that build your ego and make you feel confident about yourself. In other words, there are brand names out there that are so solid with some people that…


Ann Smarty
November 22, 2020

How to Make Money by Freelance Writing

I have lost count of how many times I have been asked about freelance writing, and blogging in particular. Everyone wants to know how I got my start, and I have gotten a fair few others involved in paid writing in the last couple of years. It is so rewarding to help people find a…


Ann Smarty
November 21, 2020

How to Drive Traffic from Social Media

[Updated 11/21/2022] By now, you’ve almost certainly heard the term “content marketing.” It’s not a new concept, but it’s become one of the biggest buzzwords in online advertising. And for good reason: Content marketing costs 62% less than traditional marketing, and generates about three times as many leads. But there is, of course, a catch:…


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