August 6, 2014
A Social Media Strategy for Every Budget: Image Editing
Pictures tell a thousand words, they say, and in the social media world these days pictures and images mean everything. Did you know that the Facebook algorithm favors images and videos over articles and status updates? As a small business owner or entrepreneur, images should be a critical part of your content strategy. Creativity is…
July 17, 2014
The State of Social Media: What B2B Marketers Need to Know (Summer 2014)
Welcome to Summer 2014. Amazingly we are now into the 7th month of the year and each quarter keeps on bringing in new social media changes. Let’s take a look at what’s new this last quarter and what matters: The Temporary Messaging War Heats Up In the last month Facebook has launched Slingshot, the competitor…
July 10, 2014
A Social Media Strategy for Every Budget: Web Management
Social media is important for every company, yet in the rough and tumble changing landscape it’s also important to maintain a website. While small and medium-sized businesses may find it tempting to have just a Facebook or Twitter page for their business, such an assessment is at best, foolish. Therefore any company should consider a…
July 2, 2014
A Social Media Budget For Every Strategy: Analytics
With social media being so ubiquitous in marketing activities, marketers have many options to choose from when considering what platform to use. The numbers can be very confusing sometimes, in addition to the identification of why the marketer needs a particular platform. As I look at my social media efforts month over month, I always consider…
June 26, 2014
A Social Media Budget For Every Strategy: Content Marketing
With social media being so ubiquitous in marketing activities, marketers have many options to choose from when considering what platform to use. The numbers can be very confusing sometimes, in addition to the identification of why the marketer needs a particular platform. As I look at my social media efforts month over month, I always consider…
June 18, 2014
A Social Media Budget For Every Strategy: Social Media Management
With social media being so ubiquitous in marketing activities, marketers have many options to choose from when considering what platform to use. The numbers can be very confusing sometimes, in addition to the identification of why the marketer needs a particular platform. As I look at my social media efforts month over month, I always…
June 5, 2014
Why Your Marketing Starts With a Great Success Story (Part 2 of 2)
In our previous post, we discussed how great marketing starts with a good success and outlined a few ways of how a company could tell such a story. Luckily with the invention of many different technologies as well as the Internet, success stories can be told in many different ways. Going beyond the power granted…
May 29, 2014
Why Your Marketing Starts With a Great Success Story (Part 1 of 2)
Remember how excited you found yourself when you were a child and it was story time? That same notion of story time applies marketing your company as well. In the past, success stories when published in a magazine or in a newspaper reached a limited audience. Fortunately today, the existence of social media allows for…
May 8, 2014
5 Ways to Please Your CMO Using This One Easy Trick
That title got your attention didn’t it? Such as the state of the Internet these days. Content marketing, having exploded in the way that it has over the past few months, has contributed to a robotic methodology of writing blog posts much like this one. Blog posts champion the importance of giving a numerical amount…
April 15, 2014
The State of Social Media: – What B2B Marketers Need to Know
It’s been a very active spring this year in the social media industry as well as for businesses. The winter that gripped the nation for the while it did has finally come to a close, and here we are: Mid-April. With the exception of a few rainstorms and snow flurries around the country, things are…
« Previous Page — Next Page »
