4 Reasons Small Business Should Consider Mass Email
Whether you are a freelancer or a small business owner, your budget can get tight from time to time. You have to make sure you are spending your money wisely and a mass email service is one way to grow your business. If you aren’t quite convinced on why you need to be utilizing email marketing, or more specifically, mass emailing, we’ve compiled a list of 4 reasons why we believe you should be.
4 Reasons Small Businesses Need to Use Email Marketing
1. Better Customer Retention
Consistent engagement with your audience will give your customers a reason to keep coming back to you and your business. Sending out emails to give customers updates about you and your company, new product launches, or special deals can make them feel included and build your relationship with them. Email has been noted as one of the most lucrative digital marketing strategies and you get to have your space just as much as the big players do. Even on a small budget, a business can benefit from building a meaningful relationship with its customers to turn them into advocates for your brand.
2. Promote Your Products
If you can’t afford to spend money on advertising on digital platforms like Instagram and Facebook or local marketing like newspapers and magazines, you can use your email list that you already have to promote your products. According to a recent study, 66% of consumers had made a purchase online due to an email marketing campaign. It not only gives you the opportunity to advertise to your target audience who have already joined your email list, but you also are allowing consumers to purchase your products right from their phones, tablets, laptops, etc.
By using a mass email service, you can send out a single email to hundreds or thousands of your (potential) customers all over the world and all at once. They will recognize your brand and remember you. This makes your emails feel a lot less like spam and a lot more like personal mail. Just as we’ve mentioned before, building this relationship is crucial to expanding your business.
3. Increase Your Reporting Effort
Not only will a mass email service send out your emails for you, but it will also give you more insight into who your audience is. It will tell you if they are opening your emails, and what kinds of emails work best for your brand. Having a service to organize your email list can be a game-changer for your company and take your organization up a notch. Along with that, there are integration features enabling you to send out mass emails on platforms like Gmail. So you don’t need to learn an entirely new emailing system.
Using a mass email service through your Gmail account is much more efficient and beneficial than using the limited features that Gmail offers. Mass email services will offer you deeper insights. Google does not have the capabilities to let you see where your emails are landing and check your bounce rates. But the emailing service can offer you these features and more. You will also be able to test your emails before you send them to ensure that they are not blacklisted, DMARC, and more.
4. Have Experts to Help
As a small business or a single freelancer, you won’t have enough bandwidth to master everything about email marketing. This is why a mass email service is essential. Your email service should be taking a load off your shoulders and doing everything you would not have time or the knowledge to do yourself.
There are services that will have different ways to go about helping their clients. But you should always make sure that it matches up with you and your business model. Do you mind going through a ticketing system if you have questions? Wouldn’t you rather have a direct contact who you can call at the company? They will be able to assist you to have a successful email marketing journey.
In Closing
Being meticulous about how you spend your marketing dollars is a must for small businesses and freelancers, but you should not be looking past an email marketing service. These services can:
- Bring you new business
- Build your relationships with returning customers
- Allow you to promote new products and services
With so many options, make sure you do your research into different email marketing platforms to find one that is the right fit for you and your company.
After graduating from Robert Morris University, Jocelyn Burns dived straight into the digital marketing industry. Her focus is in social media strategy and copywriting for brands all across the board including those in the entertainment, insurance, and service industries. You can connect with Jocelyn on LinkedIn here.
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