7 of the Best Ways Your Brand Can Benefit from Influencer Marketing
Consumers now trust influencers more than the brands themselves and their paid advertisements. Why? Primarily because they consider influencers a more genuine and trustworthy source of information. This demand for more authenticity made influencers key players in influencing consumers’ purchase decisions. Influencer marketing is currently the hottest buzzword in the online marketing arena. And a…
How to Use Psychology to Improve Your Digital Marketing Campaigns
As a consumer, what makes you click on an ad and purchase the product? As a marketer, what are the factors that contributed to your decision in creating ads and campaigns that would drive customers to act upon it? Digital marketers don’t only take on one role; they wear many different hats. They also stand…
