Who Should You Follow Back and Why?
If you’re just getting started with social networking, here’s a hard-earned lesson many veteran online networkers are still coming to terms with. Don’t follow back on social networks, just because. Establish an intentional follow policy. Maybe it seems polite to follow someone who followed you or, you’re connected to them in some other part of…
Who You Follow is Important and Here’s Why
As web anthropologist Stowe Boyd likes to say, “The single most important decision we make in a connected world is who to follow.” Your social networks are your window onto the world, a lens on your market. You determine how wide your window is, and how focused the lens. Ultimately, your online connections will color…
