Stop Solipsistic Marketing II – 10 Tips

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Stop Solipsistic Marketing Graphic on Curatti

What’s Your Curagami Score?

Our Startup Factory funded startup Curagami is developing a new cool metric – a Curagami Score. Knowing a website’s Curagami Score helps digital marketing teams know if their marketing is talking to themselves about themselves or winning hearts, minds and loyalty online.     Curagami Logo and link

We thought it would be fun to share 5 tips on Curatti and 5 tips on Curagami. Tips 6 – 10 are below. Find Stop Solipsistic Marketing Tips 1 – 5 on Curagami.

Stop Solipsism Tip #6:
Build Community

Trying to become Facebook is a nonstarter. Being more sensitive to building an online community is smart and getting smarter. We are beginning to realize a few important “new marketing” truths including:

  •  YES, our customers want to speak with us via social media.
  • Those social media conversations need to take place in close to real time.
  • The more our marketing is about THEM (our customers) the more community we build.
  • Community is the only sustainable competitive advantage.
  • Community building is HARD and easy to destroy.

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Conversations are the new links. Where links with anchor text was today’s social / mobile and content marketing needs “people optimization” instead of caring mostly about search engine robots. Great if you can kill 2 birds, user engagement and SEO, but if you are forced to make a choice engagement should win.

Users who contribute UGC, advocate and share your content on their social nets and discuss your content, products and brands on blogs are SHERPAS needed to climb our new online marketing Everest.

Stop Solipsism Tip #7:
Curate 90%, Create 10%

I shocked one of our Curagami co-founder’s meetup last year. “90% curation to 10% creation is the content marketing goal I see,” I said during a panel on “Contest Is The New SEO” at Phil’s Raleigh SEO Meetup.

There was an audible gasp.

The 100 or so people in attendance gasped because they assumed “content marketing” meant you needed to create MORE content FASTER. Not so much as it turns out. Content marketing means you need to create the RIGHT content for the RIGHT person at the RIGHT time.

Content needs segmentation. Blending in some User Generated Content (UGC) shows your site LISTENS and, in many cases, UGC is the most trusted content.Curate vs. Create pullquote

We discovered “sell via proxy” challenge when I was a Director of Ecommerce. When we pitched products conversions went DOWN. When THEY, our “Buzz Team” and reviewers, pitched conversions went UP. Doesn’t take a genius to figure our roles changed.

We moved from SELLING to content curators. Instead of PITCHING we were in the “whose doing a great job of pitching for us” content curation role. Once your VOICE is authoritative and trust is established you need to hand your website’s keys over to the kids. The more your customers contribute to and “drive” your website the move valuable and community focused it becomes.

Stop Solipsism Tip #8:
Create An Ask

One thing having the Big C teaches is 99% of the time when you ASK for help you get more than you asked for. We have a THING about asking for help. We are Americans and should be able to figure it out, build the thing and do the thing on our own.

Not so much anymore.

Everything requires TEAMS and COLLABORATION. We can’t achieve SCALE without help. Structure an ASKs such as:

  • A crowdfunding ask for money in exchange for inclusion.
  • Asking someone to join your email list.
  • Asking for social media advocacy and support.
  • Asking for money or “add to cart”.
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Asking for help cements a different bond, a bond formed from collaboration. If you don’t already have a “buzz team” or an “Ambassadors” program create one. As we mention in Tip #3 on Curagami find your evangelists and then give them JOBS & pay with LOVE not money.

Have a hard time asking for help? I’ve been a member of that club (before the Big C). Read Curagami co-founder Phil Buckley’s post Fear, Shame & Asking For Help on our Curagami blog for great tips and insight.

Stop Solipsism Tip #9:
Use New Channels Like Crowdfunding

We started as CrowdFunde, but the name created too much confusion. People thought we were trying to be another Kickstarter. We know how valuable crowdfunding content is.

Confunding content comes with built in social marketing engines – the entrepreneurs trying to raise funds. Many would be crowdfunders don’t understand how crowdfunding works.

CrowdFunde Logo

75% of funding, a study by Ethan Mollick of Kickstarter showed, comes from the entrepreneur’s network in MOST cases. About half of crowdfunding campaigns are successful, but most of the money is coming from mom, dad, sister, brother and friends.

We realized something important when we were called CrowdFunde. If 75% of the funding is coming from an entrepreneur’s social network then crowdfunding is a moveable feast. Its possible, and we mean to prove this, to put “Enterprise Crowdfunding” on a website near you and NOT called Kickstarter.

Benefits from “Enterprise Crowdfunding” are substantial and they include:

  • Less merchandising risk via the Threadless.com only “print” what you know will win model.
  • More collaboration and relationship building with your 1% Contributors.
  • More “jobs” for your advocates.
  • More involvement by PWAY (People Who Aren’t YOU).
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That last bullet is only half in jest. The social / mobile web is changing. Creating, asking for and receiving User Generated Content from PWAY (People Who Aren’t You) is BEYOND CRITICAL i

Stop Solipsism Tip #10:
Use New Tools Such As Curagami

Our Startup Factory Funded startup Curagami is a new kind of “social tool” needed by content marketers and merchants to win as the social / mobile web continues to change and evolve our jobs and websites.

Curagami isn’t the only “new tool” we suggest. Here are other “cool tools” capable of creating What’s Next marketing:

New Tools For A New Marketing (Via List.ly)

10 Cool Tools For What's Next Marketing
10 Cool Tools For What's Next Marketing

Martin W Smith 10 Cool Tools For What's Next Marketing

Martin W Smith | 10 items | 95 views

The new content marketing and ecommerce needs new tools capable of helping digital marketers build community and understand what content matters and why.

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  1. 1. Curagami - Turning conversations into money

    Curagami - Turning conversations into money

    Curagami knows conversations are the new links, so Curagami helps mine social conversations for the only sustainable marketing left - friends of friends marketing. Know what content matters & why with Curagami.

  2. 2. Paper.li - Be a publisher

    Paper.li - Be a publisher

    Create an interactive community publication with one of the most effective "get more by doing less" tools we know. Paper.li builds community by mining your Twitter feed, curating content you would have missed and finding your top contributors.

  3. 3. You are the content you publish. | Scoop.it

    You are the content you publish. | Scoop.it

    Easily curate engaging magazines. Effectively feed your web presence. Great content testing tool, excellent community of some of the best content curators on the web.

  4. 4. Listly - Lists made easy + social + fun!

    Listly - Lists made easy + social + fun!

    Listly is lists made made easy + social + fun! If you like lists, you will love Listly. (great "social list" maker with an excellent Digg-like voting engine and an easy "add to list" function to encourage User Generated Content (UGC).

  5. 5. Google+

    Google+

    Google+ is a place to connect with friends and family, and explore all of your interests. Share photos, send messages, and stay in touch with the people and topics you care about. (YES, there is a learning curve, but that curve is what is keeping this tool as possible the most under-utilized "cool tool" on earth. Don't be fooled, this tool has DISRUPTION written all over it).

  6. 6. World's Largest Professional Network | LinkedIn

    World's Largest Professional Network | LinkedIn

    300 million+ members | Manage your professional identity. Build and engage with your professional network. Access knowledge, insights and opportunities. (LinkedIn's new publishing tool means what was an okay tool just got much better and more powerful).

  7. 7. Presentation Software that Inspires | Haiku Deck

    Presentation Software that Inspires | Haiku Deck

    Haiku Deck is a completely new kind of presentation software -- it's simple, beautiful, and fun. (Great visual marketing tool & no way you can create "death by powerpoint" with this amazing tool).

  8. 8. Piktochart - Create Easy Infographics, Reports, Presentations.

    Piktochart - Create Easy Infographics, Reports, Presentations.

    Piktochart is an easy infographic design app that requires very little effort to produce beautiful, high quality graphics. Make your own infographics here.(Infographics are LARGE and IN CHARGE and EXPENSIVE, but not with this cool little visual marketing tool for the graphically challenged).

  9. 9. Optimizely: A/B testing software you'll actually use

    Optimizely: A/B testing software you'll actually use

    Improve conversions through A/B Testing, Split Testing and Multivariate Testing with Optimizely! (Best A/B testing without IT tool we know.)

  10. 10. Landing Pages: Create, Publish and A/B Test Without I.T.

    Landing Pages: Create, Publish and A/B Test Without I.T.

    Unbounce lets marketers build high-converting landing pages without I.T. 1-click publishing, A/B testing and a suite of best-practice landing page templates (Saw a stat once that said those with more landing pages did 3x better in SEO & may be a stat that doesn't pass Freakonomics test, but landing page content without IT is a big plus._

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Passionate cancer survivor, Internet marketer and former Director of Ecommerce who believes in Margaret Mead's quote, "Never doubt that a small group of thoughtful, committed citizens can change the world; indeed, it's the only thing that ever has." Glad to be an "Editor of Chaos".

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