• Jeff Ogden

    ABM is quite interesting for me, because we lived this about 15 years ago, but we did not have a name for it. I targeted GE and designed, with the help of Marketing, content in their terminology and with screen shots of samples. It was not our company main area, but the account grew by 284% in one year, after shrinking in prior years.

    • Andy Capaloff

      That’s really interesting. Many things are just done, and names are assigned later. You just got on with the job in hand whereas now, people are being encouraged to do that for small clients also. Great results from your work!