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Robert Caruso

What Are Quality Metrics: How Will They Help You Convert?

Quality Metrics

In this article, Robert Caruso compares quantity metrics with quality metrics. Certainly one is easier. But it’s the other that will bring you conversions. This is another in our “Great Articles You may have missed” series. Quality v Quantity Metrics In the complex world of digital marketing, it seems that nothing is very easy. The…


Jenn Herman

How Important is Your Social Media Follower Count?

Social Media Follower Count

Continuing our “Great Articles You may have missed” series. Jenn Herman, poses the question “How important is the follower count on your social media?”. Hint: quality beats quantity, but there’s more to it than that! Is Social Media About Numbers? How important is the number of followers on my social media account? ……. I get…