David Gutierrez

B2B Content Marketing Tips to Reach Out to a Wider Audience

B2B Content Marketing Tips

We are all too aware of the importance of content for B2B marketing. A short Google search will unearth many thousands of articles dedicated to this topic. An equal number discuss specific ways to use it in order to promote your brand. The problem is, the absolute majority of them seem to be written by…

Jonathan Emmen

Why Topical Optimization is Important For Your SEO

Many content writers and SEO experts believe that the time has come to move away from keyword optimization and to adopt topical optimization instead. What’s the difference? Here are a few, brief insights. Traditional SEO With traditional keyword based SEO, marketers research and identify the keywords that they believe people are using when they search…