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Timothy (Tim) Hughes

The Importance of Change Makers in Social Sales

The Importance of Change Makers in Social Sales

This article by Timothy (Tim) Hughes, looks at the importance of Change Makers and Mobilisers in the new Social Sales paradigm. It is another installment in our “Great Articles You may have missed” series. The New Social Sales Paradigm Sitting in a Starbucks at a motorway service station on the M40 (a major English motorway,


Timothy (Tim) Hughes

Have We Got Persona Marketing All Wrong?

Persona Marketing

This article by Timothy (Tim) Hughes, questions the common wisdom regarding Persona Marketing. It echoes some ponderings here at Curatti, and is another in our “Great Articles You may have missed” series. Persona Marketing Love the cartoon “Buyer Personas” via @tomfishburne. It reminded me of a time while working at a previous company. Marketing had


Timothy (Tim) Hughes

Social Media Marketing Is About Relationships, Not Broadcasting

Social Media Marketing

This article by Timothy (Tim) Hughes, looks at the roots of Social Media Marketing, and how the practices of many have changed less than we might like to believe. It is another installment in our “Great Articles You may have missed” series. Social Media Marketing Is Not For Broadcasting The foundations to marketing started in