Devin Partida

Navigating Marketing Without Third-Party Cookies

Third-Party Cookies

B2Bs have long relied on third-party cookies for marketing. However, major changes from browser developers Mozilla, Apple, and Google will soon change everything. Third-party cookies are data-tracking text files created and placed on a website by a third party, often an advertiser or marketing group. They help advertisers track user activity across the web, rather…