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Lesley Vos

How to Write Great SEO-Friendly Content (Updated)

2020 is here, (and suddenly, 2021 is almost gone!) and SEO is continuing to develop at a rapid-fire pace. With two or three major Google algorithm updates every year, we get thousands of minor changes on top of it. Thanks to AI and machine learning, the search engines are now smart enough to understand the…


Kayla Matthews

6 Trust Factors That Strengthen Brand Loyalty

Before any savvy customer decides to work with you, they’ll need some evidence that your business can be trusted. When potential clients scan your website, they quickly form thoughts about your brand and whether it’s worth trusting. Current research shows that within 50 milliseconds, a visitor has already developed a partial opinion about your site.…