Michael Nelson

3 Key Roles Your Marketing Story Needs to Make it a Bestseller?

marketing and innovation

“There is only one valid definition of business purpose:  to create a customer. … Therefore, any business enterprise has two – and only two – basic functions: marketing and innovation” Peter Drucker, The Practice of Management, 1954 Bold statement.  Now, think about all the small businesses you’ve encountered that are poor at innovation and marketing and…