Alice Elliott

How The Rise of AI Affects Bloggers Socially

How The Rise of AI Affects Bloggers Socially

We’ve all been alerted recently in the news about the rise of AI – namely ChatGPT, the latest evolution in chatbots, released on 30 November 2022. It has attracted media attention because high school students are using it to write their essays! Unfortunately for them, their professors smell the proverbial rat, as the quality of…

Andrew Hutchinson

Influencer Marketing: One Voice Can Make A Difference

Sometimes, the way we think about influence is wrong. Or not wrong, but maybe our perception of what influence is isn’t quite correct. Generally, when you think of what influences you or what influences those around you, you think of movements, of shifts in sentiment based on experiences and inputs, and those shifts – at…