Gen C: 12 Connected Consumer Trends for 2017-18
Part one of this article, Generation C: The Growing Influence Of Connected Consumers, was more of a retrospective look at the evolution of the Connected Consumer. This article predicts the trends you can expect to see unfold in the next one to two years The 12 Connected Consumer trends to watch in 2017-2018 Since I…
Generation C: The Growing Influence Of Connected Consumers
This is part one of a two part series. This part recaps the the growing influence of Generation C – the Connected Consumers. Part two will look to future trends…. The Demographic Impact of Generations in Recent Years In recent years, the impact of connected consumers manifested itself more than ever through social networks. In…
The Many Faces of The Digital Generation
Fragmentation Of The New Digital Generation In an article published in this column last August, I raised the idea that to understand the new digital generation, you have to observe the major social transformations spurred by new digital technologies, every four years, rather than the previously considered 16 year cycles. And in the era of…
Generation C: The 12 Online Consumer Trends in 2016
The New Year promises to be one where the Generation C will have a decisive impact on social and digital transformation of organizations. In 2015, there were several trends for connected consumers. We have already seen their immense influence on society. Several of the previously predicted consumer trends have already been seen, and still more…
Generation Z: The Guiding Light of the Digital Age
In a recent article on Sprout Social; Gen Z vs Gen Y: Does the Hype Add Up, Aubre Andrus discusses some highlights from an influential Sparks & Honey study that distinguish the Z generation of their predecessors in Generation Y. According to the study, published in 2014, Generation Z (born after 1994) already accounts for over…
Generation C – The Emergence of Micro-Generations
The demographic evolution of generations in the digital age In his book The ABC of XYZ: Understanding The Global Generations, Australian author Mark McCrindle shared the sociological research of Strauss and Howe to explain the major changes expected in the coming decades, with the arrival of Alpha and Z generations. According to the theory of…
Generation C – Towards a New Baby Boom With Generation Z
According to the US Census Bureau, in 2015, the digital natives of Generation Y (75.3 million) will surpass the Baby Boomers (74.9 million) in number for the first time. In comparison, Generation X is only slightly more than 56 million people. Add to this, according to the latest estimates, over 65 million young generation Z…
