What Are Quality Metrics: How Will They Help You Convert?
In this article, Robert Caruso compares quantity metrics with quality metrics. Certainly one is easier. But it’s the other that will bring you conversions. This is another in our “Great Articles You may have missed” series. Quality v Quantity Metrics In the complex world of digital marketing, it seems that nothing is very easy. The…
5 High Value Cross-platform eCommerce Marketing Tips
“Deliver the right message at the right time.” is a phrase oft-repeated as a mantra for any marketing campaign to succeed. However, marketers these days have another crucial aspect to take care of when it comes to reaching out effectively to their customers: the platform. Today’s customers no longer connect with your brand using just…
