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Raymond Morin

From a Social and Solidarity Economy to a Sharing Economy

The Sharing Economy

The New Alternative Economic Systems (Part One) The Emergence Of The Sharing Economy Over the past few years, consumers have naturally developed, in the face of successive recessions, more rational purchasing reflexes. They have become more concerned about the relevance of their purchases and the social benefits they may have. More aware of the inequalities…


Raymond Morin

Generation C: The ¨Tsunami¨ of Independent Entrepreneurship

Independent entrepreneurship

Today, there is a real boom in entrepreneurship. Co-working spaces are emerging all over the world.. The American giant, We Work already count 75 offices facilities around the world, and will soon open offices in Montreal. Co-working spaces are actually only one of quite a number of new services aimed directly at entrepreneurs, freelancers and…


Raymond Morin

Gen C: 12 Connected Consumer Trends for 2017-18

Generation C: The Connected Consumer

Part one of this article, Generation C: The Growing Influence Of Connected Consumers, was more of a retrospective look at the evolution of the Connected Consumer. This article predicts the trends you can expect to see unfold in the next one to two years The 12 Connected Consumer trends to watch in 2017-2018 Since I…


Raymond Morin

Generation C: The Growing Influence Of Connected Consumers

This is part one of a two part series. This part recaps the the growing influence of Generation C – the Connected Consumers. Part two will look to future trends…. The Demographic Impact of Generations in Recent Years In recent years, the impact of connected consumers manifested itself more than ever through social networks. In…


Patrick Cole

5 Tactics For Extending Conversations With Customers

Communication is the key to building a long lasting relationship with your customers. After all, it’s fairly rare for a relationship to form between a brand and a consumer after a single moment of contact. Your job, as a content marketer, is to find ways to maintain contact by identifying opportunities to keep the conversation…


Patrick Cole

To Gain Customers Trust, Get To Know Their Personality

Trust is a key world in the world of business and marketing. It lies in the foundation of any successful business relationship. Earning customer trust is one of the central goals of many companies and individual entrepreneurs. Of course, as much trust is central to establishing a successful business, knowing your customers is equally important.…


Raymond Morin

Generation C: The 12 Online Consumer Trends in 2016

The New Year promises to be one where the Generation C will have a decisive impact on social and digital transformation of organizations. In 2015, there were several trends for connected consumers. We have already seen their immense influence on society. Several of the previously predicted consumer trends have already been seen, and still more…


Raymond Morin

Bloggers: The New Influencers of tomorrow

More than ever, content marketing, and blogs in particular, are at the center of issues. It is estimated that there are currently about 200 million blog sites, and there are about 1.25 million new blog posts published daily. Due to this, the importance of standing out and asserting leadership amidst the clutter is crucial, and…


Raymond Morin

Generation C – Towards a New Baby Boom With Generation Z

According to the US Census Bureau, in 2015, the digital natives of Generation Y (75.3 million) will surpass the Baby Boomers (74.9 million) in number for the first time. In comparison, Generation X is only slightly more than 56 million people. Add to this, according to the latest estimates, over 65 million young generation Z…


Deborah Tutnauer

Social Selling – They Don’t Care What You Know

social_selling_trust

They don’t care what you know you until… Social Selling for smart entrepreneurs means beginning where your customer already is. When we have a product to sell, from our perspective we tend to believe that everyone is going to be as thrilled and enamored with it as we are. After all, our product (or service)…


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