How to Adapt to Generational Marketing [Infographic]
We are living in a time when marketing methods are evolving very quickly. Small and Medium businesses are looking for newer ways to find their way through stiff competition. One of the most effective new ways of marketing is generational marketing. “Generational marketing is profiling your audience based on their age group, attitudes, behaviors, and…
The Changing Landscape of Social Media Usage
The 2016 Nielsen Report On Social Media Usage At the beginning of the year, the Dutch survey firm Nielsen published its annual Social Media Report on the use of Internet and social media. It reveals very interesting figures on user habits. Contrary to expectations, we learn that the biggest users are not the Millennials. Gen X’ers…
Gen C: 12 Connected Consumer Trends for 2017-18
Part one of this article, Generation C: The Growing Influence Of Connected Consumers, was more of a retrospective look at the evolution of the Connected Consumer. This article predicts the trends you can expect to see unfold in the next one to two years The 12 Connected Consumer trends to watch in 2017-2018 Since I…
Generation C: The Growing Influence Of Connected Consumers
This is part one of a two part series. This part recaps the the growing influence of Generation C – the Connected Consumers. Part two will look to future trends…. The Demographic Impact of Generations in Recent Years In recent years, the impact of connected consumers manifested itself more than ever through social networks. In…
Generation C: The 12 Online Consumer Trends in 2016
The New Year promises to be one where the Generation C will have a decisive impact on social and digital transformation of organizations. In 2015, there were several trends for connected consumers. We have already seen their immense influence on society. Several of the previously predicted consumer trends have already been seen, and still more…
The Social Responsibility of Generation X
A new leadership role in the transformation of organizations In the last 2 years, a large inter-generational transfer has taken place in our society. Baby boomers gradually gave way to new generations, the majority of whom were digital natives; and for the first time, Generation X holds the balance of power. After waiting their turn…
Generation C: The Social Benefit of Baby Boomers
With increasing frequency, we hear and read that in the social networks, it is better to focus on the quality of relationships, rather than relying solely on the number of friends and followers. And by investing in more sustainable relationships, we obtain a better ROI with social media. However, in the current context, the baby…
Generation C: Bridging The Digital Divide
The digital divide generations With the influx of digital natives in the labor market in recent years, a tech-skills divide between the generations is becoming more obvious. We see this rift reflected both in the schools and in the family unit. Consequently, the transmission of knowledge and digital learning from one generation to another has…
Generation C: Digital Natives In Command
For twenty years, people have been comparing the transformations of the Internet era to the social revolution that the invention of Gutenberg’s printing press ushered in. The development of the printing press at the dawn of the Renaissance opened the door to the democratization of information and the wider dissemination of ideas. Five hundred years…
GENERATION C: From the Boomers to Generation ALPHA
In 1994, when I first encountered the World Wide Web, I had just started a family. I was in my mid-thirties, and I worked as a consultant in finance and as a development strategist for start-ups. Over the years, I glimpsed the major revolution that was taking place with the Web and its implications for…
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